You Can Do It!

As a small business owner and a stay-at-home dad to a 5-year-old and 2-year-old, I’m always on the hunt for apps for business and software programs to make work more efficient so I can spend more time with my family. Here are my five favorite apps for business:

1)     QuickBooks: When I first started my business four years ago, I didn’t use any software to keep of the finances for my business. I used to use Microsoft Word document to create invoices. A few years ago, I started using QuickBooks, and it has saved me so much time and made me much more organized. In addition, having a clear financial picture allows me to look at my business and see which services are doing great and which ones can use improvement. One of my favorite features is QuickBooks’ invoicing capability. It’s so easy to create invoices and send them. QuickBooks even saves information such as your customers and services and will auto-fill them in as you start typing.

2)     Cozi: As you can imagine, being a stay-at-home dad and a business owner requires me to be really organized in terms of my schedule. For my business, I have appointments both virtually and in-person. It lets you post upcoming events and appointments in the calendar; create a to-do list; a grocery list; and recipes. Being a stay-at-home dad, work and play sometimes overlap, so Cozi is a great fit for stay-at-home dads. That’s why Cozi is one of my favorite apps for business.

3)     Facebook Pages Manager: The Facebook Pages Manager app is great because it lets you receive notifications from just the Facebook and Instagram business pages that you’re an administrator of. This way you can quickly respond to Comments from both Facebook and Instagram and not lose out on any sales. This eliminates the noise from the regular Facebook app (although, depending who you are, you might constantly like keeping up to date with family and friends). You can also create posts (text, photos, video, Facebook Live videos) on the Facebook Pages Manager.

4)     LinkedIn Sales Navigator: If you’re a B2B business owner, you might want to consider using LinkedIn Sales Navigator (there’s a desktop version and a mobile app). Navigator is a great app for business if your target audience is active on LinkedIn. You can find this out by searching for specific potential clients on LinkedIn, connecting with them and checking their Activity Feeds to see if they’re actively Liking, Sharing and Commenting on LinkedIn. Once you subscribe to Navigator (LinkedIn does offer a free 30-day trial), you can search for potential leads and save them. Then, daily you can engage with potential clients through a feed found right in Sales Navigator that shows you posts from the leads you save. It will show you posts from both Company pages and personal accounts you identify.

5)     Google My Business App: The Google My Business app lets you create and update your Google business listing – so important so potential customers can find you while searching on Google. Google My Business’ latest update is it now lets you create posts from right within the app, and the top post appears as a part of your Google My Business listing. The app also lets you update your business information (address, hours, phone number, etc…), add photos and provides valuable data such as how many people searched for your business, how many people requested directions to your business and how many people clicked through to your website as a result of them viewing your business listing. Finally, the app lets you get started with creating GoogleAds, which lets you target ads based on what people are searching for in Google, such as location and keywords.

Contact Tim Sohn, chief social media troubleshooter, at 570-559-7224 or

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